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These nerds can elect anyone

There’s an entire industry in American politics built around finding and mobilizing voters, largely constructed by Democrats who have been innovating in the field for more than a decade. The nerd science of campaigning — sifting through data, analyzing behavior, modeling segments of voters and persuading people to cast ballots — is one reason President Barack Obama’s team flabbergasted Mitt Romney’s overconfident numbers-crunchers in 2012.

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