BlackBerry launched its first Android phone, the PRIV in late 2015. While the company’s smartphone losses have slowed, the PRIV’s high price is proving to be a barrier to BlackBerry’s comeback (even with that price cut the other day). CEO John Chen now says that BlackBerry will shift to the mid-range this year with two new phones.
The core of BlackBerry’s business is the enterprise, but Chen says the company has been hearing from its partners that the PRIV is just too expensive to deploy en masse.
BlackBerry Plans To Launch Two Mid-Range Android Phones This Year was written by the awesome team at Android Police.